I was channel surfing over break when I stumbled upon an ESPN feature about a kid named Jake who got to live his dream of becoming a member of the USC football team before going blind. But as I flicked to the next channel, my ultimate high reached an ultimate low when I gained knowledge that Tiger Woods had yet another mistress, realizing he was quickly turning into yet another Jon and Kate saga.
Today’s society is engulfed with the sporting world, good and bad. Whether it’s a professional football player taking part in the Make-A-Wish Foundation or a WNBA brawl, we analyze and watch every move in the sporting world.
Whatever happened to just watching games on a Sunday afternoon? When did sports become a replica of a General Hospital episode? When did the negatives start outweighing the positives?
In this blog, I will cover such various topics, while taking a deeper look into how certain sporting events, scandals and issues are handled in the PR world.
Header image source: www.daylife.com
